Retail Choreography Framework
One look for a retail framework.
Qudini makes retail software for queuing, appointments and click and collect. Its Retail Choreography Framework needed one look across a report, a presentation deck and a set of flyers. We designed the identity and the illustration, then laid out the three formats to match.
Illustration carries the idea.
The report has a lot of statistics, so each number is set large in pink on a quiet page. The illustration shows shoppers moving between bags as if choreographed, in purples and teals, and the same figures carry over to the deck and the flyers. Headlines stay large and plain, so each page can be read in one line.
