EnableAll

Accessibility, in colour.

Client
EnableAll
Sector
Accessibility · Technology
Services
Identity · Product design · Website
Format
Brand book and website

EnableAll makes an accessibility widget for Shopify stores, and asked us for a full rebrand with the freedom to start from scratch. We designed the identity, the brand book, the widget interface and the website. The standard was WCAG 2.2. No design meets every need, so the work was choosing where to bend, and keeping the brand lively while we did.

Brand book, page 21, styles opener.
Brand book, page 25, colour palette.
Brand book, page 14, logotype.
Brand book, page 27, iconography.
Brand book, page 16, safe areas.
Brand book, page 28, semiotics.
Brand book, page 20, mission mark.
Brand book, page 05, introduction opener.
Brand book, page 26, use of colours.
Brand book, page 15, lockups.
Brand book, page 31, illustrations.
Brand book, page 13, logo opener.
Brand book, page 19, widget icon.
Brand book, page 22, typography.
Brand book, page 33, marketing.

A category built on tech, rebuilt around the people using it.

The other brands in the space leaned towards tech, and felt cold to the people they served. We went the other way. Purple, a colour associated with disability brands, carries the identity. Orange adds warmth, and photography of real people in warm tones puts the users front and centre.

Nothing is ever fully accessible, so some concessions are unavoidable. We chose Atkinson Hyperlegible for the type and built colour, type and icons into one system that runs through the widget and the website. An illustrator drew the characters, with Kandinsky’s arrangements of shapes as the cue, and no blobby figures.

Brand illustration, a shield with a tick, a column and a hand holding a gem.
Brand illustration, the accessibility figure in a gradient circle held in an open hand.
Brand illustration, a flower growing from a pot among rising arrows.
The EnableAll widget's dictionary, colour and essential access panels, fanned on a peach stage.
The EnableAll brand guidelines and social kit pages, overlapping on a peach stage.
EnableAll business cards, a purple back and a white front with the wordmark, on lilac.
Shopify app card: Go beyond a widget, with an AI alt text example.
Shopify app card: Next-generation Assist-Bar, with its feature list.
Shopify app card: Boost SEO and compliance with AI alt text.
Shopify app card: Stay ahead on ADA accessibility, automatically.
An EnableAll billboard reading "Open up your store to everyone", a passer-by walking past.
St Mary’s Field Museum