Mental Health Review

A calm brand for GP follow-ups.

Client
Doctor Content
Sector
Healthcare · Primary care
Services
Identity · Interface design
Format
Identity, poster and GP dashboard

Mental Health Review is a tool for GP practices to follow up patients on a treatment plan. The client wanted something calm and contemporary. We made the identity, a poster and the dashboard.

The Mental Health Review poster.
The mark, a lowercase a reshaped to suggest a brain.

The idea is in the letter a.

The lettering uses the client’s existing typeface in a lighter weight, with the a reshaped to suggest a brain. The same shape became the icon, and a gradient from blue to green runs through the poster, the dashboard and the logo. The dashboard is one row per patient, with outreach, questionnaire and appointment as the three columns, so the list stays the main thing on screen.

The GP dashboard, one row per patient with outreach, questionnaire and appointment columns.
Booking an appointment from the dashboard.
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