Hove Food Hub

A brand for a food hub.

The Hōve Food Hub identity on dark green.
Client
Hove Food Hub
Sector
Community · Food
Services
Identity · Website
Format
Logotype, mark, motifs and website

Hove Food Hub offers local, affordable food and toiletries to families in Brighton & Hove. We concepted the brand and the website: a logotype and mark, fruit and vegetable motifs, and a three-page site for finding the hub, donating and getting in touch.

The Hove Food Hub website concept, home page.

Community, roots, fresh, friendly.

Those were the four words in the brief. The leaf and vegetable shapes carry them: behind the logotype, inside the mark, across the motif set and behind the headline on the website mockup. Poppins carries the text, chosen because it is free and easy to read. The wireframes keep the site to three pages: home, about and contact.

The Hōve Food Hub logotype.
The mark, an o with two leaves.
Fruit and vegetable motifs in two greens on dark green.
Retail Choreography Framework