O.R.S Hydration Tablets
From the shelf to the gate.
Clinova wanted O.R.S on sale in Emirates airports. We designed a multipack box for the existing tubes, a Fly Hydrated lockup for the partnership, and the advertising that went with it: a scanner sleeve at security, the back cover of the inflight magazine, a Ride Hydrated lockup for a Dubai motocross event and a polo magazine ad.
One box, two lockups, three ads.
The box came first. It holds the three original tubes, so the product on the airport shelf is the one people already know, with Fly Hydrated across the front and a plane drawing the line beneath it. The lockup was built to stand on its own as well, because it had to carry the sleeve and the magazine page without the box.
The ads use the same parts each time: the tubes, the lockup and the yellow, arranged for the space. A scanner sleeve is seen in a queue and a back cover at arm’s length, so each is laid out for that distance. Ride Hydrated follows the same pattern for the motocross collaboration, and the polo ad sits alongside it.
