Chukker
A brand and an app for polo.
Chukker is an app for following polo: live scores, fixtures and stats, with players and ponies alongside. It was a new name with nothing behind it, so we started with the brand, then designed the app screens and the website from it. Navy and steel blue carry the system, with coral kept for the mark and a few accents.
The brand came before the app.
There was no logo, no colour and no product yet, only the idea. So the identity came first and the app was designed from it. The palette is navy and steel blue with coral as the accent, and the mark is drawn to work as an app icon and as a badge on a shirt. The app itself is mostly white and type, so scores and fixtures read quickly on a phone at the side of a pitch.
The website introduces the app. The mockups show the brand away from the screen, on business cards, lanyards and pins, the things a polo club would hand out.
